The list below was the result of a quick brainstorming session about the advantages of delivering a great customer service experience. There was many more, here's the “Top Ten List” for you.
- Amazing customer service builds credibility, trust and confidence, which can lead to customer loyalty.
- Amazing customer service can help the marketing and sales budget. It costs less to keep existing customers than it does to create new ones.
- Delivering amazing customer service creates a buzz, word-of-mouth marketing and referrals, again helping the marketing budget.
- Delivering amazing customer service can lead to existing customers buying more.
- Customer service saves money. When you do it right the first time, you don’t have to fix it the next time.
- Customer service can give your company an advantage over competitors.
- Amazing customer service can make price less relevant.
- Customer service focused companies are usually employee focused companies, thereby creating a better place to work. That means lower turnover, which could mean savings in hiring, training and more.
- Customer service superstar companies are usually more profitable than the ones that aren’t.
- Customer service helps get and keep customers… because without customers, you don’t have a business.